EEN ONVOORZIENE WEERGAVE VAN KOSTEN PER DUIZEND (CPM)

Een onvoorziene weergave van Kosten per duizend (CPM)

Publishers provide inventory to an ad exchange. Therefore, an ad exchange (the marketplace itself) holds the inventory while a Demand-Side Platform, which acts on behalf ofwel advertisers, is the place where the buyers bid for the inventory depending on the impressions they have. Everything is rather forthright here: it’s the highest bidder’s a

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